Digital Marketing is about variables that include, the building of relationships, establishing trust, and spreading impactful messages that are to be delivered to customers in a simple, relevant, and interesting way using digital means.
Introduction to Digital Marketing
Digital Marketing is used to promote businesses to their potential target audiences through online channels. Digital marketing makes measuring online campaign results easier through analytics. Digital Marketing became popular with the advent of the Internet in the 1990s.
What is the training type for Digital Marketers?
The training type for digital marketing managers could either be online or offline. (Hybrid)
What is the qualification required to become a Digital Marketer?
The qualification requirement to become a certified digital marketing manager is a bachelor’s degree/ HND (Higher National Diploma).
However, this may vary. Anyone with or without a degree can enrol for a shorter duration of online course training for a certificate in the field.
How long does it take for Digital Marketing training?
The average training for digital marketing includes 6 weeks of online digital marketing course training or a 4 years bachelor’s s degree in related courses like communications and marketing from the college.
Secondary school department suitable to pursue a career in Digital Marketing
The secondary school department could be Arts or Commercials. However, this is because if you are trying to come through the communications degree field, then you will need to be in the Arts.
Yet, if you’re thinking of entering this career through a Marketing course, then you have to be in the Commercial department.
The tertiary field for Digital Marketing
The tertiary fields you should be in to pursue a career in Digital marketing are;
- Marketing
- Mass-Communications. or language-related Fields like the English language
Career path to become a Digital Marketer
Digital marketing requires strong writing skills, social media skills, and a good knowledge of data analytics.
However, for most digital marketing positions, a bachelor’s degree is needed in a business field such as;
- Mass Communication
- Marketing, or language-related courses like the English language
Nonetheless, taking courses in digital marketing or boot camps will also be an addition for you. It is also useful to finish an internship while still in school.
It is useful but not necessary to have a master’s degree before becoming a digital marketing manager.
What are the professional levels in Digital Marketing?
Professional grades in Digital marketing are just 3 grades, and they include;
- The entry-level
- The mid-level
- The senior-level
The average duration at each level in Digital Marketing?
The average duration of each professional level in Digital Marketing is;
- Entry-level- 1-3 years of experience in the field
- Mid-level- 4-8 years of experience in the field
- Senior-level- 9+ years of experience in the field
What is the average salary for every level in Digital Marketing?
According to ZipRecruiter as of June 2022, the average salary of an Entry-level digital marketing manager is $31,303 per year.
However, the average salary of a mid-level digital marketing manager according to comparably.com is $44,310 per year, while the average salary of a senior-level digital marketing manager is $241,444 per year.
What is the work type for Digital Marketers?
Digital Marketing skill is mainly more smart work than hard work. Therefore, digital marketers have the work flexibility to either work Online(remotely) or Offline(in the office).
What is the work shift for Digital Marketers?
The work shift for Digital marketing managers is 9 AM to 5 PM traditional hours, Monday through Friday, with the occasional overtime.
What is the average hour Digital Marketers spend at work?
Digital marketing managers spend an average of 9 hours at work daily.
Occupational hazards in Digital Marketing
The common occupational hazard in the Digital marketing field are few but dangerous hazards people in this field must always try to avoid. These include;
- Copyright infringement. This is when copyrighted media content(video or image) is used on the internet. This can cause havoc to one’s work and even threaten one’s profession.
- Plagiarism. This is when a digital marketing manager uses writing content unlawfully without full permission from the writer or publisher.
- General client dissatisfaction. As far as digital marketing is concerned, the target audience is the main aim. However, if a marketing manager fails to come up with a strategy and content that appeals to the target audience then it affects the success of the aim. Whereby causes no success results for the marketing manager and the firm it works for.
What are the suitable talents for Digital Marketers?
Talents/Temperament suitable for this field include:
- Adaptability/ Creative problem-solving skills
- Leadership spirit
- Effective communication skills (oral and written)
- Business acumen
- Analytics skills
What is the retirement age for Digital Marketers?
The average retirement age for Digital Marketing Managers is 67 years of age.
Popular professionals in Digital Marketing
Gary Vaynerchuk. He’s one of the most well-known digital marketing experts.
Neil Patel. He’s the true guru of digital marketing, especially when it comes to search engines and content marketing.
How relevant is Digital Marketing in other countries?
According to Datareporter.com, 5 billion people around the world use the Internet today, the equivalent of 63% percent of the world’s population. However, the rising of brands, business firms, etc, has made digital marketing to be top the most sought skill in the world at large.
What other fields are related to Digital Marketing?
- Social Media Management
- Content/Copywriter
- Email Marketing
- Search Engine Marketing
Branches of Digital Marketing
- Affiliate Marketing
- Social Media Marketing
