How to begin your career in marketing
It is important for every business to successfully market its products and services. Marketing is the process of planning and executing the idea, pricing, promotion, and distribution of goods and services to meet the needs of individuals and organizations.
Introduction to Marketing
Marketing is the process of assessing consumers’ needs, wants, preferences, and demands to design and produce goods and services that will meet such needs. It contains all the activities of companies to promote, sell, and distribute product and services.
Training type in Marketing
The training type in the Marketing field is Hybrid (Online and Offline).
What is the average training duration for each level in Marketing?
For each level of certification in Marketing, the average training duration is 4 years of a bachelor’s degree in the field.
Qualifications required to become a Marketer
Bachelors / HND (Higher National Diploma).
Secondary school department for Marketing
The secondary school department for any high school student willing to pursue a career in Marketing is; The Commercial Department.
Tertiary Fields For Marketing
- Marketing
- Communications
- Business Administration
- Information Technology
- Business Management
How to become a Marketer?
After obtaining 4 years bachelor’s degree in either Marketing, Communications, Business Administration, Information Technology, or Business Management you will obtain an entry-level job in marketing.
However, you must be able to study and analyze popular trends in products and services. You must develop your creativity and learn artistic ways to present a product to the public.
Also, you must be able to discharge confidence when presenting your ideas and strategies to the company’s administration. In addition, you must feel equally comfortable discussing quantifiable results and analytics as you are with discussing creativity and knowledge. Some marketing directors pursue a master’s degree in marketing or business administration to sharpen their skills.
What are the professional grades in Marketing?
The professional grades in the Marketing field include:
- Entry-level
- Marketing Manager
- Director of Marketing
- Vice President of Marketing
- Chief Marketing Officer
What is the average duration at each level in Marketing?
The average duration at each professional level In the marketing field is determined by the years of experience in the field.
Therefore, becoming an Entry-level requires 0-2 years of experience.
To become a Marketing Manager you need 3-4 years of experience.
Also, to become a Director of Marketing you need 6-7 years of experience.
To become a Vice President of Marketing you need 12-14 years of experience.
Finally, to become the Chief Marketing Officer you need 20+ years of experience.
Average annual salary at each level in Marketing?
- Entry-Level – $43,658
- Marketing Manager – $66,110
- Director of Marketing – $76,748
- Vice President of Marketing – $142,020
- Chief Marketing Officer – $153,044
However, these average salaries may vary depending on the company or enterprise you are working for.
What is the work type for Marketers?
Unlike some professions which require professionals to be present at work, the Marketing field is quite different. As a Marketer, you can either work Online/ Offline (Hybrid).
Work shift for Marketers
The work shift for Marketers is 9 am to 5 pm Monday – Friday.
How many hours do Marketers spend at work?
The average hours spent at work by Marketers is 9 hours daily.
Occupational hazards in the Marketing field
- Brand perception and value – This could be a problem for the marketing team if they fail to appropriately manage the marketing events of their brand.
- Inadequate marketing strategy – Inaccurate collection of customers’ data to market their needs to them could cost the brand a lot.
- Event branding – It is the marketing team’s job to make sure their brand is represented very well. Failure to represent the brand adequately could lead to a poor perception of the brand.
- Advertising – Inaccurate advertisement misleading consumers can land a brand in a problem.
What are the talents suitable for the Marketing field?
- Creativity and problem-solving
- Attention to detail
- Interpersonal skills
- Leadership skills
- Adaptability skills
- Data analysis and analytics
What is the average retirement age for Marketers?
The average retirement of Marketing Managers in Nigeria is 65 years of age.
Popular professional Marketers
- Seth Godin.
- Neil Patel.
- Gary Vaynerchuk.
How relevant is Marketing in other countries?
Marketing is a very important aspect of every business in the world which means it is a very relevant field in every country with businesses.
What other fields are related to Marketing?
- Public Relations
- Brand management
- Digital Marketing
- Product management
- Market research
What are the branches of Marketing?
- Product Marketing
- Advertising management
- Direct Marketing
